VEYA — Where sound meets stillness.

  • What

    VEYA is a concept brand that combines adaptive headphones and a companion app designed to help ease anxiety through personalized soundscapes

  • Why

    In a world filled with noise and constant input, moments of stillness are rare. VEYA isn’t only about sound. It’s a piece of design that complements your style and supports your state of mind.

  • How

    The VEYA app creates space to breathe, offering quick guided meditations, mindful breathing, soothing sounds, or simply silence through noise cancellation.

360° brand design

With the rise of AI, VEYA became my personal exploration into how designers can co-create with technology. Rather than replacing the creative process, AI acted as a collaborator — helping me visualize moods, experiment with futuristic materials, and prototype brand imagery with speed and depth.

September 12th

Verona, Italy.

Visuals, AI Generated Mockups by Philip Kowatzki Graphic Design by Cindy Luna

VEYA began from a personal place — the feeling of needing calm and not always finding it on my own. I wanted to explore how design could offer that sense of comfort. The project became an experiment that blends my interests in fashion, design, and mental health, guided by one question: what would someone like me need?

— Cindy Luna

The feed maintains a tight monochrome palette. Alternating between close-ups, product renders and infographics the feed feels curated and editorial. With a clear brand identity that blends fashion minimalism and tech sophistication.

The UI isn’t just functional, it’s emotional. The breathing animation doubles as both visual meditation and progress tracker. The slow gradient transitions act like a digital exhale.

Using minimal controls ensure that the user never feels cognitively loaded.

Conclusion

Throughout this process, the goal was to create a cohesive 360° campaign. it’s an immersive expression of how design can shape emotional experience. A personal study to blend emotion and technology. Using AI to generate the visuals for this branding concept to fully execute my vision. A combination of editorial inspired imagery and a cause. Ultimately, VEYA represents my approach to design: intentional, aesthetic, sensory, and human-centered.