lumn. — The Glow-Performance Drink

  • What

    Lumn is a conceptual wellness and performance supplement that merges the worlds of beauty and power. It’s designed for a new generation that views wellness not just as physical strength, but as a lifestyle of balance.

  • Why

    Most sports supplement focus on intensity and strength, leaving out the emotional and aesthetic side of wellness. Lumn blends the visual language of beauty brands with the purpose of athletic energy and beauty from within.

  • How

    The identity for Lumn was built around the idea of light as energy. Through clean packaging and digital visuals, the brand expresses performance with a sense of beauty and clarity.

Exploring the balance between performance and aesthetics. LUMN challenges traditional ideas of masculinity and femininity — celebrating power that is graceful, and beauty that is strong.

A clean but inviting instagram feed with a mix of minimal photography, action shots and influencer content. This way the instagram has a balanced mix of professional but accessible.

LUMN was created as more than a design exercise, it’s a study in how branding can bring an urge for a change of lifestyle. How it can influence certain audiences and provoke our societal norms.